The Keeper’s Log
Lighthouse keepers wrote down what they saw. This is that — findings from real local-SEO and AI-search work: experiments, results, and what actually moves visibility. No filler posts, no “10 tips” padding.
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The 15-minute Google Business Profile fix most owners never make
Every audit I run finds the same empty field. It takes fifteen minutes to fix and it is the difference between showing up for ten searches and showing up for fifty.
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What ChatGPT actually says when someone asks for a gym near Santa Rosa Beach
I asked four AI assistants the same question a real customer would ask: “What’s a good gym near Santa Rosa Beach?” The answers were confident, specific — and they all named the same two…