The keeper
Lighthouse is run by one person who does the work — not an account manager between you and an offshore team.
Why “Lighthouse”
A lighthouse has one job: make something findable in the dark. It doesn’t shout, it doesn’t chase ships — it stands where it matters and makes the way obvious. That’s the entire business model here. Your customers are already searching; the question is whether anything guides them to you.
I spent years running marketing in automotive retail — the most competitive local-business arena in America — before building Lighthouse to bring that discipline to the businesses that actually need it: the gym, the shop, the restaurant competing against franchises with corporate marketing departments.
The bet behind Lighthouse is simple: search is moving from ten blue links to one confident answer, and the businesses whose facts are structured, verified, and consistent will be that answer. I build that for clients, then publish what I learn in The Keeper’s Log.
How I work
Plain English
If I can’t explain what I’m doing and why it matters over coffee, I don’t deserve the retainer.
Verified facts only
Every claim on your site gets checked with you before it ships. Machines trust consistency; so do customers.
Proof over promises
Monthly reports show what moved and what your money did. No activity theater.
Small on purpose
A few clients, done exceptionally — not a book of accounts on autopilot.
Talk to the person who does the work.
Thirty minutes. You’ll leave knowing where you stand, either way.
Book a call