LighthouseLocal Marketing

The work

One deep engagement tells you more than a logo wall. Here’s what a full Lighthouse program looks like — soup to nuts.

CASE STUDY · ONGOING ENGAGEMENT

A twenty-year-old gym, rebuilt to be the answer

A family-owned 24/7 fitness club on Florida’s 30A — two decades of history, hundreds of loyal members, and a national franchise moving in down the road. Their website was a builder template; their visibility was luck.

The rebuilt club website — dark editorial homepage leading with the founders' story and 24/7 access.

The rebuild

A complete website rebuild designed around the club’s real story — the founders, the community, the 24/7 promise — with every fact on the site verified with the owners before it shipped. Under the hood: structured data on every page, a 19-question FAQ engineered for AI citation, perfect speed scores, and clean crawl paths for both Google and AI assistants.

The program

The site was the foundation; the retainer is the engine. Monthly local-SEO and AI-search work: Business Profile management, review growth, verified facts kept current, and reporting the owners actually read.

100 LIGHTHOUSE PERFORMANCE
19 AI-CITABLE FAQ ANSWERS
0 ACCESSIBILITY FAILURES
BEFORE LIGHTHOUSE

Forged in the most competitive local market there is

Before Lighthouse, Anthony ran marketing inside the automotive retail world — where every customer is worth thousands, every competitor spends real money, and showing up second means not existing. Dealership marketing teaches you the whole stack: paid search, local SEO, inventory feeds, reputation, and the discipline of proving what the money did.

That’s the standard local businesses deserve, and almost never get.

Want to be the next case study?

The first step is finding out where you’re invisible.

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